Why your emails bounce, even when the address is perfectly good

Email bounce can stem from various factors, often independent of the validity of the email address itself. Here we will provide some ideas about the common issues and solutions. The following causes an email bounce from a safe/good address. The bad/invalid addresses will bounce most of the time. So you should not send emails to the bad/invalid emails at all.

Here are a few instances:

1) Your server IP may be restricted or the reputation decreased.

2) The recipient’s email server may classify your content as spam.

3) You might go over a specific ISP’s rate limitations.

4) Your email may not be set up by RFC Standards.

5) Email may contain 3rd party tracking links, which trigger spam filters.

6) Grey-listed domains may not be handled correctly by your mailing application.

7) You might be blocked by the recipient (maybe some of them manually marked them as spam).

8) Your domain may not be adequately warmed up in cold emails.

Here are a few tips to avoid email bounce from good addresses:

1) Make sure the email you are sending looks natural.

2) Take the proactive step of cleaning up your email list before sending any emails. This responsible approach puts you in control of your email deliverability.

3) Show consideration for your recipients’ inboxes by not sending too many emails quickly from one email server. This respectful approach can help reduce your bounce rate.

4) Focus on quality over quantity in your email content. Avoid overloading your emails with too many links, especially tracking ones. It can make your message unclear and even land you in the spam folder.

5) If your email contains links, ensure the quality score is good for them.

6) Use an email warmup service if you send many cold emails.

If you follow the steps above, the bounce rate should decrease significantly, which should increase your ROI. Don’t forget to clean up your email list regularly. Have a wonderful day.