Klaviyo and Hubspot are two of the most popular marketing automation platforms. Both have features such as email marketing and segmentation, email automation, CRM, SMS campaigns, etc.
However, Klaviyo focuses on e-commerce businesses looking for powerful email marketing automation. On the other hand, HubSpot is a comprehensive platform focused on customer relationship management.
But, each and every business has different needs, and choosing the right email marketing platform is crucial.
Both are well known among marketing automation platforms, let’s find out which one suits you best in our detailed article on Klaviyo vs Hubspot.
What Are They? Klaviyo vs HubSpot:
Klaviyo is an intelligent marketing automation tool that is powered by the user’s customer data. With integrations with platforms like Shopify, WIX, bigcommerce, WooCommerce, etc., it is well known among e-commerce store owners.
It is primarily known for its powerful email automation, segmentation, and analytics features for e-commerce stores.
On the other hand, Hubspot is a platform focused on Customer Relationship Management(CRM).
It is an all-in-one marketing solution designed for small to mid-level businesses, and offers tools such as CRM, lead generation, email marketing, etc.
Pros and Cons: Klaviyo vs Hubspot
Klaviyo Pros:
- Focuses highly on e-commerce store owners. It is known for its deep integration with leading e-commerce platforms such as Shopify, WIX, and WooCommerce.
- Advanced segmentation features help improve the personalization of your customers. It also has an AI segment builder that lets you save a lot of time.
- A most notable feature of Klaviyo is that it offers Benchmarking Data reports of businesses similar to your size.
- Built-in ROI that tracks the revenue you generate directly from your campaigns.
Klaviyo Cons:
- If you are unfamiliar with marketing automation software, Klaviyo can be a bit complex.
- It has fewer CRM features than HubSpot.
HubSpot Pros:
- It offers not only email marketing tools for your email campaigns but a range of tools, from content marketing to social media marketing, lead generation, etc.
- If you are a beginner, you can easily use HubSpot without worrying about its complexity. It is known for its user-friendly interface.
- It offers free CRM, which is a great starting point for small businesses.
- Has a free forever plan beside their paid plans for basic CRM features.
HubSpot Cons:
- HubSpot has tiered pricing for its various hubs, and the overall sales and marketing promotion also adds to the price, which makes it expensive.
- It’s a CRM-focused platform, which makes it less suitable for businesses solely seeking an e-commerce automation platform.
- Has less in-depth analytics and reporting features than Klaviyo.
Does HubSpot work with Klaviyo?
You can integrate Klaviyo with HubSpot. Then, import your data, such as contacts, segmentation, and tracking engagement from Klaviyo to HubSpot.
Pricing: Klaviyo vs HubSpot
Klaviyo’s pricing is based on the contact numbers in your account. As the number of contacts grows in your list, your pricing increases.
On the other hand, HubSpot’s pricing tiers are determined by the number of features you access. Klaviyo might be more cost-effective if you are focused on email marketing.
Klaviyo pricing
- Free plan: Starts at $0/month. You can send up to 500 emails monthly.
- Email: Starts at $45 per month. Up to 15,000 monthly email sends.
- Email and SMS: Starts at $60 per month. Send up to 1500 emails with 1250 SMS credits monthly.
If you have a small business that is e-commerce-oriented and plan to scale over time, Klaviyo is the more cost-effective solution for you.
Klaviyo’s pricingHubspot pricing
Hubspot has different pricing segments for each of its hubs. However, the pricing for the Marketing hubs, which is designed for individuals and small teams, starts at:
- Free Tools: offers basic marketing tools
- Marketing Hub Starter: starts at $15 per month. Offers 1000 marketing contacts. Offers simple marketing automation features.
- Marketing Hub Professional: starts at $800 per month. It Offers 2000 marketing contacts. It also offers various features, from Marketing SMS and omni-channel Marketing automation to A lead-scoring app.
So, although both Klaviyo and HubSpot have tiered pricing, Klaviyo is a more cost-effective solution for users solely looking for an email automation platform.
Side-by-Side Comparison: Klaviyo vs HubSpot
| Feature | Klaviyo | HubSpot |
| Target Audience | Primarily e-commerce store owners | Small to medium-sized businesses focusing on CRM |
| Key Integration | Shopify, WIX, BigCommerce, WooCommerce | Comprehensive CRM, integrating with various business tools |
| Email Marketing | Advanced automation and segmentation for personalized campaigns | Part of a broader suite including CRM and lead generation |
| CRM Capabilities | Limited compared to HubSpot | Offers extensive CRM tools, including a free plan |
| Analytics and Reporting | Detailed and provides Benchmarking Data | Less in-depth than Klaviyo |
| Pricing Model | Based on the number of contacts (More cost-effective for email-focused needs) | Tiered pricing based on accessed features |
| User-Friendliness | May be complex for new users | Known for its user-friendly interface and ease of use |
| Additional Features | AI-based segment builder, ROI tracking | Broad range including content marketing, social media, and lead gen |
| Suitable for | E-commerce email campaign automation, scaling small businesses | Comprehensive marketing and CRM needs for various business sizes |
read more: “ActiveCampaign vs Klaviyo“
Marketing Automation: Klaviyo vs HubSpot
types of pre-built flows in KlaviyoKlaviyo has an email marketing automation feature called “flow.” There are also 60+ pre-built flows such as welcome series, abandoned cart, post-purchase, win-back campaign, etc.
However, Klaviyo does not let you set multiple triggers in one flow.
Hubspot, on the other hand, lets you add 250 enrollment triggers in one single workflow. HubSpot provides automation for the entire marketing funnel of a business, from lead generation to email marketing.
CRM Capabilities:
Klaviyo CRM is primarily focused on E-commerce email marketing. Although it has CRM features such as customer segmentation, behavior tracking, and personalized communication, It’s is not a dedicated CRM platform, unlike HubSpot, which is a dedicated CRM platform with its integration with tools such as Linkedin, G Suite, salesforce, etc.
HubSpot also has a free forever plan for CRM. It offers all the basic CRM features you need.
HubSpot’s free CRM planIntegration with Other Apps: Klaviyo vs HubSpot
Klaviyo deeply integrates with e-commerce platforms such as Shopify, WooCommerce, and Wix.
This is useful for e-commerce owners looking to enhance their email marketing efforts. It has over 350+ integrations, most of them being e-commerce platforms.
On the other hand, HubSpot has over 1600+ app integrations, including CRM, social media, analytics tools, etc.
HubSpot’s integration covers a wide range of categories, such as:
- Email marketing: Mailchimp, constant contact.
- E-commerce: Shopify, WooCommerce.
- Social Media: LinkedIn, Hootsuite.
- Analytics and reporting: Google Analytics, Databox, etc.
HubSpot IntegrationEmail forms and templates
Klaviyo has better looking templates than HubSpot. You can make professional looking emails with their pre made templates and email forms, without any coding knowledge. They have over 160+ email templates, 60+ sign-up form templates to choose from. You can also do A/B testing with your forms to see which one doing better.
Hubspot on the other hand, offers fewer and much less appealing email forms and templates than klaviyo.
You might need some design skills to create professional looking email forms.
Landing page builder
Landing page is often the first impression people have of your business. Whether its about engaging your customers to subscribe to your newsletter or making them buy your products, it’s crucial to have a appealing and distraction free landing page.
Klaviyo however, does not have in-built builder for landing pages. Instead, you can use a full sign-up form as landing page or you can create landing pages using third-party tools like Unbounce.
Hubspot on the other hand, have a free landing page builder, You can personalize your landing pages and even set up analytics to see how your landing pages are performing.
Analytics and Reporting
Both Klaviyo and HubSpot offer powerful reporting and analytics.
Klaviyo is more e-commerce oriented. Klavyio provides detailed analytics on email marketing metrics such as CTR, open rates, conversion rates, etc. It also has A/B testing options to give you insights into which one of your email marketing campaigns is doing better.
On the other hand, HubSpot provides all-in-one marketing reports on social media analytics, website traffic, sales performance, customer satisfaction, lead tracking, etc. HubSpot also offers more customizable options in the reporting dashboard than Klaviyo.
Klaviyo’s Benchmarking reportsCustomer Support
Klaviyo’s customer support mostly focuses on email and live chat for users that paid for higher-tier plans. If you are a free user, you can have their customer support through emails for the first 60 days of signing up.
Their chat support is available for users of paid plans only. Response times can vary, but premium users typically get quicker assistance.
HubSpot, on the other hand, have more support options, including phone support and live chat, depending on your plan.
Klaviyo vs HubSpot: Which one is right for YOU?
Whether you choose Klaviyo or hubSpot totally depends on your business’s needs and your marketing strategy.
If you have an e-commerce store and need email marketing automation platform, Klaviyo is the most suitable option.
With Klaviyo’s free plan, you can send up to 500 monthly emails and 150 monthly SMS for free. You also get dynamic product recommendations and high deliverability in your emails.
As your business grows, you can go up the plan and purchase higher plans according to your email marketing needs.
On the other hand, HubSpot is better for people who have marketing needs that go beyond just email marketing.
HubSpot is an all-in-one platform that provides tools for the entire marketing funnel of a business, starting from lead generation to social media marketing, CRM, email marketing, and many more.
And the plans and pricing will increase according to the numbers of features you access instead of the number of emails you send.
This is useful for businesses looking for an all-in-one platform for their marketing funnel. HubSpot is also a CRM-dedicated platform. It has a free forever plan on CRM Features.
So, if you are solely focused on Customer Relationship Management, you might choose Hubspot.
Conclusion
Both Klaviyo and HubSpot offer effective marketing automation features. At the same time, Klaviyo is best suited for small or mid-level businesses that are looking for email marketing solutions on a budget. HubSpot is more CRM oriented. HubSpot offers comprehensive tools that support all the aspects of a customer’s lifecycle. Basically, it provides a wide range of marketing tools beyond just email marketing.
Ultimately, the choice between Klaviyo and HubSpot depends on your business needs, budget, and whether you prioritize e-commerce functionality or an all-in-one solution.
For those still undecided, both platforms offer free trials or free tiers, allowing businesses to explore their features before making a commitment.
