Klaviyo vs HubSpot

Klaviyo and Hubspot are two of the most popular marketing automation tools. Both have features such as email marketing and segmentation, email automation, CRM, SMS campaigns, etc.

However, Klaviyo focuses on e-commerce businesses looking for powerful email marketing automation. On the other hand, HubSpot is a comprehensive platform focused on customer relationship management.

But, each and every business has different needs, and choosing the right email marketing platform is crucial.

So, let’s find out which platform suits you the best in our detailed article on Klaviyo vs Hubspot.

What Are They? Klaviyo vs HubSpot:

Klaviyo is an intelligent marketing automation tool that is powered by the user’s customer data. With integrations with platforms like Shopify, WIX, bigcommerce, WooCommerce, etc., it is well known among e-commerce store owners.

Klaviyo is primarily known for its powerful email automation, segmentation, and analytics features for e-commerce stores.

On the other hand, Hubspot is a platform focused on Customer Relationship Management(CRM).

It is an all-in-one marketing solution designed for small to mid-level businesses, and offers tools such as CRM, lead generation, email marketing, etc.

Pros and Cons: Klaviyo vs Hubspot

Klaviyo Pros:

• Focuses highly on e-commerce store owners. It is known for its deep integration with leading e-commerce platforms such as Shopify, WIX, and WooCommerce.
• Advanced segmentation features help improve the personalization of your customers. It also has an AI segment builder that lets you save a lot of time.
• A most notable feature of Klaviyo is that it offers Benchmarking Data reports of businesses similar to your size.
• Built-in ROI that tracks the revenue you generate directly from your campaigns.

Klaviyo Cons:

• If you are unfamiliar with marketing automation software,  Klaviyo can be a bit complex.
• Klaviyo has fewer CRM features than HubSpot.

HubSpot Pros:

• It offers not only email marketing tools but a range of tools, from content marketing to social media marketing, lead generation, etc.
• If you are a beginner, you can easily use HubSpot without worrying about its complexity. It is known for its user-friendly interface.
• It offers free CRM, which is a great starting point for small businesses.
• Has a free forever plan for basic CRM features.

HubSpot Cons:

• HubSpot has tiered pricing for its various hubs, and the overall sales and marketing promotion also adds to the price, which makes it expensive.
• It’s a CRM-focused platform, which makes it less suitable for businesses solely seeking an e-commerce automation platform.
• Has less in-depth analytics and reporting features than Klaviyo.

Does HubSpot work with Klaviyo?

You can integrate Klaviyo with HubSpot. Then, import your data, such as contacts, segmentation, and tracking engagement from Klaviyo to HubSpot.

Pricing: Klaviyo vs HubSpot

Klaviyo’s pricing is based on the contact numbers in your account. As the number of contacts grows in your list, your pricing increases.

On the other hand, HubSpot’s pricing tiers are determined by the number of features you access. Klaviyo might be more cost-effective if you are focused on email marketing.

Klaviyo pricing

• Free plan: Starts at $0/month. You can send up to 500 emails monthly.
• Email: Starts at $45 per month. Up to 15,000 monthly email sends.
• Email and SMS: Starts at $60 per month. Send up to 1500 emails with 1250 SMS credits monthly.

If you have a small business that is e-commerce-oriented and plan to scale over time, Klaviyo is the more cost-effective solution for you.

Hubspot pricing

Hubspot has different pricing segments for each of its hubs. However, the pricing for the Marketing hubs, which is designed for individuals and small teams, starts at:

• Free Tools: offers basic marketing tools
• Marketing Hub Starter: starts at $15 per month. Offers 1000 marketing contacts. Offers simple marketing automation features.
• Marketing Hub Professional: starts at $800 per month. It Offers 2000 marketing contacts. It also offers various features, from Marketing SMS and omni-channel Marketing automation to A lead-scoring app.

So, although both Klaviyo and HubSpot have tiered pricing, Klaviyo is a more cost-effective solution for users solely looking for an email automation platform.

Side-by-Side Comparison: Klaviyo vs HubSpot

read more: “ActiveCampaign vs Klaviyo“

Marketing Automation: Klaviyo vs HubSpot

Klaviyo has an email marketing automation feature called “flow.” There are also 60+ pre-built flows such as welcome series, abandoned cart, post-purchase, win-back campaign, etc.

However, Klaviyo does not let you set multiple triggers in one flow.

Hubspot, on the other hand, lets you add 250 enrollment triggers in one single workflow. HubSpot provides automation for the entire marketing funnel of a business, from lead generation to email marketing.

CRM Capabilities:

Klaviyo CRM is primarily focused on E-commerce email marketing. Although it has CRM features such as customer segmentation, behavior tracking, and personalized communication, Klaviyo is not a dedicated CRM platform, unlike HubSpot, which is a dedicated CRM platform with its integration with tools such as Linkedin, G Suite, salesforce, etc.

HubSpot also has a free forever plan for CRM. It offers all the basic CRM features you need.

Integration with Other Apps: Klaviyo vs HubSpot

Klaviyo deeply integrates with e-commerce platforms such as Shopify, WooCommerce, and Wix.

This is useful for e-commerce owners looking to enhance their email marketing efforts. Klaviyo has over 350+ integrations, most of them being e-commerce platforms.

On the other hand, HubSpot has over 1600+ app integrations, including CRM, social media, analytics tools, etc.

HubSpot’s integration covers a wide range of categories, such as:

• Email marketing: Mailchimp, constant contact.
• E-commerce: Shopify, WooCommerce.
• Social Media: LinkedIn, Hootsuite.
• Analytics and reporting: Google Analytics, Databox, etc.

Analytics and Reporting

Both Klaviyo and HubSpot offer powerful reporting and analytics. Klaviyo is more e-commerce oriented. Klavyio provides detailed analytics on email marketing metrics such as CTR, open rates, conversion rates, etc. It also has A/B testing options to give you insights into which one of your email marketing campaigns is doing better.

On the other hand, HubSpot provides all-in-one marketing reports on social media analytics, website traffic, sales performance, customer satisfaction, lead tracking, etc. HubSpot also offers more customizable options in the reporting dashboard than Klaviyo.

Klaviyo vs HubSpot: Which one is right for YOU?

Whether you choose Klaviyo or hubSpot totally depends on your business’s needs.

If you have an e-commerce store and need email marketing options, Klaviyo is the most suitable option.

With Klaviyo’s free plan, you can send up to 500 monthly emails and 150 monthly SMS for free. You also get dynamic product recommendations and high deliverability in your emails.

As your business grows, you can go up the plan and purchase higher plans according to your email marketing needs.

On the other hand, HubSpot is better for people who have marketing needs that go beyond just email marketing.

HubSpot is an all-in-one platform that provides tools for the entire marketing funnel of a business, starting from lead generation to social media marketing, CRM, email marketing, and many more.

And the plans and pricing will increase according to the numbers of features you access instead of the number of emails you send.

This is useful for businesses looking for an all-in-one platform for their marketing funnel. HubSpot is also a CRM-dedicated platform. It has a free forever plan on CRM Features.

So, if you are solely focused on Customer Relationship Management, you might choose Hubspot.

Conclusion

Both Klaviyo and HubSpot offer effective marketing automation features. At the same time, Klaviyo is best suited for small or mid-level businesses that are looking for email marketing solutions on a budget. HubSpot is more CRM oriented. HubSpot offers comprehensive tools that support all the aspects of a customer’s lifecycle. Basically, it provides a wide range of marketing tools beyond just email marketing.

Ultimately, the choice between Klaviyo and HubSpot depends on your business needs, budget, and whether you prioritize e-commerce functionality or an all-in-one solution.

For those still undecided, both platforms offer free trials or free tiers, allowing businesses to explore their features before making a commitment.     

Jasper