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thinkific vs udemy

Thinkific vs Udemy: Which Online Course Platform Is Right for You?

Selecting the best platform that offers your courses is essential in the rapidly expanding industry of online education. Thinkific and Udemy are two significant competitors in this market, each with a unique collection of features, cost structures, and user interfaces.  This article aims to provide an in-depth comparison of Thinkific vs Udemy, focusing on course customization, pricing models, and user testimonials. Whether you’re an online course creator, an educational institution, or a freelancer, this guide will help you make an informed decision.

Course Customization


Thinkific is renowned for its robust course customization options. You have total control over the layout and style of your courses as the course developer. Features include:

  • Drag-and-Drop Course Builder: Easily create lessons, quizzes, and modules.
  • Custom Branding: Tailor the appearance of your course site to match your brand, including custom domains, logos, and colour schemes.
  • Advanced Course Options: Offer certificates, drip content, and prerequisite lessons to enhance the learning experience.
  • Multimedia Support: Incorporate video, audio, text, and downloadable content seamlessly.
thinkific vs udemy


While Udemy offers some customization options, it is more restrictive compared to Thinkific. Key features include:

  • Course Builder: Create courses using a predefined structure, which includes lectures, quizzes, and assignments.
  • Limited Branding: Courses are hosted on Udemy‘s platform, so customization options are limited to course content rather than the overall design.
  • Multimedia Integration: Upload videos, PDFs, and other content types to make your courses engaging.
thinkific vs udemy
thinkific vs udemy


If complete control and extensive customization are essential to your business model, Thinkific stands out as the superior choice. However, Udemy can still be a good choice if you want a simple structure with less focus on branding.

Model of Pricing


Thinkific has a range of price choices, including a free tier and multiple paid levels, to accommodate various needs:

  • Free Plan: Limited features, ideal for beginners.
  • Basic Plan: $49/month with essential features and unlimited students.
  • Pro Plan: $99/month, offering advanced features like memberships, certificates, and priority support.
  • Premier Plan: $499 per month; intended for enterprise and large-scale institution needs.

Thinkific allows you to set your course prices, meaning you retain complete control over your revenue.


Udemy is a revenue-sharing company that prioritizes student affordability:

  • Revenue Share: If you sell a course through Udemy’s marketplace, you receive 37% of the revenue. If you promote the course through your marketing efforts, you receive 97%.
  • Free to Begin: Creating and hosting courses on Udemy doesn’t require any upfront money.
  • Frequent Discounts: Udemy often runs promotions and discounts, which can affect your revenue but increase your visibility and reach.

In summary,

A portion of the decision between Thinkific and Udemy is based on your income plan. Thinkific offers more control over pricing and revenue, whereas Udemy provides a ready-made marketplace with high visibility but less control over earnings.

User Testimonials


Case Study: Sarah, Course Creator

Thinkific has been a game-changer for my business. The ability to fully customize my courses and brand them according to my vision has set me apart from competitors. Since switching to Thinkific, my revenue has tripled, and my students appreciate the professional look and feel of my courses.”


Testimonial: John, Educational Institution

“Udemy has allowed us to reach a global audience without the overhead of managing our own platform. The revenue-sharing model works well for us, considering the marketing reach Udemy provides. Our enrollment numbers have significantly increased, thanks to Udemy’s frequent promotions and user base.”

Freelancer Perspective

Testimonial: Emily, Freelancer

“Having used both platforms, I find Thinkific offers more control and personalization, which is great for building a brand. However, Udemy’s marketplace is unbeatable for reaching new students quickly. Depending on your goals, one platform may suit you better than the other.”

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Final Thoughts

Both Thinkific and Udemy offer unique strengths that cater to different types of course creators and organizations. Thinkific excels in customization and revenue control, making it ideal for those who want to create a tailored learning experience. Udemy, on the other hand, provides ease of use and a broad audience reach, perfect for those looking to scale quickly without the need for extensive customization.

The decision between Thinkific and Udemy ultimately comes down to your requirements and objectives. By understanding the features, pricing models, and user experiences of each platform, you can make an informed decision that best aligns with your content, audience, and business model.

Ready to take the next step? Explore Thinkific and Udemy to see which platform can transform your online course creation journey.

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