Omnisend vs Mailchimp: A Comprehensive Comparison

Both Omnisend and Mailchimp are two popular email marketing options for your e-commerce marketing solution. While Omnisend has a 4.7 rating with 5.3k+ users giving it a 5-star rating in the Shopify App Store, Mailchimp only has a rating of 3.3 stars.

But that doesn’t determine whether you should choose Omnisend over Mailchimp. Does it? It all comes down to your marketing needs.

In our detailed article on “Omnisend vs. Mailchimp,” we’ll discuss which is better for you. So, let’s dive in!

What Are They?

Omnisend

Omnisend was founded in 2014. It’s primarily focused on offering email marketing solutions to e-commerce store owners.

It has over 125k+ users worldwide. It has features to easily personalize and automate your email marketing campaigns. It also has hundreds of cool pre-made templates that make your emails more engaging to look at and drive more sales.

In 2019, it also became one of the top 5 email marketing apps on Shopify. Its integration with Shopify made it a popular choice among e-commerce store owners.  

Mailchimp

Mailchimp was founded in 2001. Its marketing solutions are suitable for businesses of all sizes. From e-commerce and retail to service-based businesses to start-ups, you name it, Mailchimp offers a solution for all.

It offers email marketing solutions, from pre-built templates to email automation, as well as social media marketing solutions.

In 2021, Mailchimp partnered up with Intuit and included “AI growth assistant” in its platform. But it’s decision on closing it’s native integration with Shopify made a lot of Shopify e-commerce owners turn to Omnisend and other email marketing platforms.

Main Features Comparison

read more: “Shopify email vs Mailchimp“

pros and cons: Omnisend vs Mailchimp

Omnisend

pros

• Offers advanced email automation features for free.
• Has intuitive and highly customizable email forms.
• Offers cross-channel reporting.
• E-commerce owners can highly benefit from this platform as it is focused on e-commerce.

cons

• It tends to be really expensive.
• Has a comparatively lower deliverability rate than Mailchimp.

Mailchimp

Pros

• Has integration with 300+ app.
• deliverability rate of 96+ on average.
• less pricey than Omnisend.
• provides more customization options for email designs.

Cons

• Offers more basic automation features than Omnisend.
• Pricing can increase quickly as your list increases.

Email Automation

Email automation is considered one of the most important features of email marketing campaign.

Omnisend excels at email automation by providing users with advanced automation features for free.

It has pre-built automation templates such as Abandoned carts, cross sell, welcome series, product abandonment etc. Or you can custom make your automation workflows with different triggers according to your needs.

One thing about Omnisend’s Automation workflows is that they let you combine multiple channels into a single workflow.

You can set up SMS, web push notification, messenger notification in a single visual workflow, which is pretty cool if you ask me.

Their automation workflow feature automation split and A/B testing which lets you highly personalize your automation process while also letting you monitor which automation is working better.

Basically, Omnisend’s automation workflows are focused on providing a comprehensive solution for e-commerce marketing strategy.

Mailchimp on the other hand, provides basic automation features compared to Omnisend. Unlike Omnisend they do not offer email automation features on free or low tiered plans.

But Mailchimp’s advanced automation builder is easy to understand and they offer automation templates and features that are suitable for businesses that needs straightforward campaigns.

Forms

Registration forms are often the first impression your email subscribers have of your brand. So it’s important to have a good-looking signup form that aligns with your brand and generates leads, resulting in growing your email list.

Omnisend is known to have intuitive and flexible registration form builders. It has four types of forms that you can create:

1. Pop-up
2. signup box
3. Wheel of Fortune ( Yes, they have that)
4. Landing page

The templates they provide to build your email forms are also pretty to look at.

Mailchimp, on the other hand, has multiple forms you can build.

1. Sign up form
2. Embedded form
3. pop-up form
4. landing page
5. Survey form
6. Contact form   

Even though they have multiple email form types, they are known to be less intuitive than Omnisend.

Reporting

Omnisend’s standout reporting feature is that it gives you the opportunity to do cross-channel tracking. You can track sales on SMS, Push notification, and Email.

Its performance reporting dashboard shows the life-cycle stage of each customer so you can personalize your customer retention strategy.

Mailchimp shines at reporting. It gives you comprehensive reporting data that includes open rates, click rates, conversions and more.

But the feature that really makes their reporting stand out are geolocation tracking. Which allows you to identify where your subscribers are located. Which helps you segment your email marketing campaigns better.

Deliverability

When it comes to email marketing, deliverability is a crucial metric. I mean, after all that hard work on our email marketing campaign, we do not wanna end up in a spam folder, right?

Omnisend seems to have a lower deliverability rate than Mailchimp. Some users complain about not receiving the emails.

Mailchimp, on the other hand, has a higher deliverability rate with an average of 96%. This means you would not have to worry about your emails ending up in spam with Mailchimp.

Landing Pages

Landing pages are built to generate leads and gain more engagements. With simple distraction free designs and clear Call To Action button they are mainly focused on branding. Landing pages often ends up being the first impression your subscribers get of your brand.

Omnisend offers free landing page builder with a pretty good amount of landing page templates. But their landing page builder is not as advanced as Mailchimp. And they also don’t have many landing page templates and are focused primarily on e-commerce workflows.

Mailchimp on the other hand has a lot of customization options on their landing page builder. Like Omnisend they also provide free landing page builder option. You can also track your landing page performance with Google analytics.

While both Omnisend and Mailchimp offer free landing page builder, Mailchimp wins here because of their wider range of designs and customization options.

Integration

Omnisend’s app store has over 175 apps you can integrate with. It also have API docs option so you can build custom integration. But they are mostly for e-commerce platforms like Shopify, BigCommerce, WooCommerce etc.

Mailchimp on the other hand, has over 300+ app integration that serves businesses beyond e-commerce platforms. Even though it stopped it’s native integration with Shopify on 2019, which was a bad decision for them, they integrated with Shopify again.

Overall, while Omnisend offers integration focused on e-commerce platforms, Mailchimp offers more comprehensive integration options that goes beyond just e-commerce platforms.

Editor

Mailchimp’s email editor is really easy to use and intuitive. Their content block is user-friendly. It also has a dynamic product recommendation option that you can incorporate into your email newsletter campaigns.

Omnisend, however, has more customization options for email designs. They have a unique feature called “dynamic discount codes“. You can simply drag and drop the unique discount code or coupon code for your subscribers while editing the email.

Pricing

Omnisend

Free

• You get 250 contacts limit
• you can send 500 emails per month
• 500 web push notifications per month

Standard

• Starts at $16 per month.
• You can add up to 500 contacts, and you can send up to 6000 emails per month.
• You get unlimited web push notifications.

Pro

• starts at $59 per month.
• You can add up to 2500 contacts.
• You can send unlimited emails and web push notifications.

Mailchimp

• The free plan includes 500 contact limits.
• The essential plan is $13 per month and includes a 500-contact limit with up to 4 journey points.
• The standard plan is $20 per month for 500 contact limits and 200 journey points.
• The premium plan is $350 per month with 10,000 contact limits.

Omnisend offers a lot of features for free. Where Mailchimp lacks in that. Mailchimp’s price also increases as your contact list grows. So the winner is Omnisend when it comes to pricing.

Conclusion

Which Platform is Right for You?

• Choose Omnisend if: If you are specifically looking for an email marketing platform for your e-commerce store, then you should choose Omnisend.
• Choose Mailchimp if you need a versatile marketing platform that goes beyond e-commerce.

Ultimately, the choice between Omnisend and Mailchimp depends on your business needs. For e-commerce businesses, Omnisend’s strengths in automation and reporting are hard to beat. For broader marketing needs with a focus on ease of use and integration, Mailchimp remains a stronger platform.

Consider both platforms’ strengths and align them with your business objectives to make an informed decision. If you’re ready to take your marketing to the next level, explore these platforms and find the one that best supports your growth strategy.