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Whether you are a small business owner or an e-commerce store owner, email marketing is one of the most convenient options for automation. According to Forbes, 81% of businesses use Email marketing as part of their content marketing strategy.
With features like Abandoned cart reminders, dynamic product recommendations, Marketing automation, etc., email marketing has become a go-to solution for all kinds of businesses.
In the world of Email marketing, Klaviyo and ActiveCampaign are two of the major marketing automation companies.
So, let’s explore our detailed article on Klaviyo vs. ActiveCampaign to find the right email marketing tool for you.
Introduction: ActiveCampaign vs Klaviyo
klaviyo
In 2024, 151,000 brands use Klaviyo as an Email and Marketing Automation platform. It was founded in 2012 by Andrew Bialecki and Ed Hallen. $100B+ revenue was earned by the users of Klaviyo. So you get the idea of how popular it actually is .
Klaviyo offers features like benchmark data for you to stay on top, dynamic product recommendation, Mobile push notification to keep customers engaged.
One thing we like the most about Klaviyo is its Benchmark Data feature, which helps you get insights on businesses similar to your size.
ActiveCampaign on the other hand excels in advanced automation features .ActiveCampaign was founded in 2003 by Jason VandeBoom. And ranks #2 when it comes to revenue behind campaign monitor. ActiveCampaign’s standout feature is it’s marketing automation, in which they claim to rank in #1.
Is Klaviyo Good for Small Business?
Klaviyo is well suited for small business in particular, especially those in e-commerce. Its free plan of up-to 500 emails allows smalls business to get features of email marketing without investments. It also offers strong reporting for small to mid sized businesses.
So if you were to choose between ActiveCampaign vs klaviyo, which one would you choose? To find out lets get into the key differences.
Short Summary: ActiveCampaign vs Klaviyo
| Feature | Klaviyo | ActiveCampaign |
|---|---|---|
| Focuses on | Email marketing & e-commerce stores | Marketing automation & CRM |
| Benchmark | Provides in-depth industry benchmarks data about businesses similar to your size. | Lacks benchmark data |
| User Interface | Easy and Intuitive for e-commerce users | Can be complex for beginners with all the features. |
| Automation | Automation for e-commerce. | Advanced automation workflows |
| Segmentation | Robust segmentation for targeting | Extensive segmentation capabilities |
| CRM Integration | Limited CRM features | Comprehensive CRM features |
| Pricing | offers a free plan for up to 500 emails | doesn’t have a free plan .Tiered pricing based on features |
| Reporting & Analytics | Detailed e-commerce reports | Advanced reporting options |
| Integrations | Strong e-commerce integrations | Wide range of integrations |
| Best For | E-commerce businesses | Businesses needing deep automation |
Sales and Email Automation
ActiveCampaign has readymade email automation templates called “Automation recipe,” which allow you to select triggers for sales and CRM, e-commerce, email, messages, and even web properties. You can also select multiple triggers for one email.
Klaviyo however, has limited automation options and can only have a single trigger. As Klaviyo ispecializes in E-commerce, they only offer automation for e-commerce emails. Klaviyo calls their automation feature “Flow” where you can only select one trigger per email.
Although, Klaviyo’s Email automation is easier to use. The winner is undoubtedly ActiveCampaign with it’s advanced automation features. You can even create custom email automation template.
Email Templates
ActiveCampaign offers 250 Email templates which are fully customizable. That’s because they go beyond just e-commerce and offers readymade email templates to carious business types and industries. You can also create custom email template from the scratch by using custom html code.
Klaviyo, on the other hand, only has 160+ email templates. You can customize them through custom html code or the drag-and-drop editor. Klaviyo’s email templates are easier to use with its user-friendly interface.
However, the thing we like the most about Klaviyo’s email template builder is that it has a dynamic product recommendation option.
You can easily select the dynamic product recommendations option through its email templates by adding a product block. Klaviyo will then recommend products through emails to customers based on
- Their recently viewed product
- items added to their carts or abandoned cart
- products they might like
Although, ActiveCampaign offers wider range of email templates for suite businesses. Klaviyo’s personalized product recommendation feature built in it’s template makes it more efficient. especially for ecommerce store owners.
Email Forms and Landing Pages
When it comes to capturing leads and engaging potential customers, both Klaviyo and ActiveCampaign offer robust solutions via their email forms and landing pages, though each platform has its unique strengths.
Klaviyo provides offers easy to create customizable sign up forms where you don’t need any technical knowledge. In terms of landing page however, they don’t have any landing page template to make the landing page more engaging.
ActiveCampaign, on the other hand, has various landing page templates to make the landing pages more engaging. They have 55+ landing page templates to choose from.
In summary, while klaviyo offers easy to create email forms. ActiveCampaign offers various landing page templates to create appealing landing page for your subscribers making it more effective for lead capturing.
Read more: Getresponse comparison
Reporting and Analytics
ActiveCampaign reporting goes beyond just e-commerce. It provides reports on open rates, click through rates(CTR), automation reports, email campaign reports, revenue reports etc.
As Klaviyo is specifically focused on ecommerce, It excels in detailed e-commerce data reports. You can gain insights on revenue per recipient and most importantly you can get benchmarking data. The benchmarking data report collects data from 100 businesses that are similar to yours.
ActiveCampaign offers a various range of reporting but if your requirements are more E-commerce oriented you should go for Klaviyo.
Segmentation
Klaviyo’s segmentation isn’t really user friendly or easy to understand. However they provide default user segmentation that segments user based on their time of subscribing.
They can be new users or users that subscribed within the last 30/60/90 days. You can also segment your customers based on the types of products they added to the cart or the products they viewed.
On the other hand, ActiveCampaign offers more segmentation options than Klaviyo. ActiveCampaign’s segmentation is integrated with its CRM, which allows you to create highly nuanced segments.
This includes email engagement, site visits, and even customized fields within the CRM. ActiveCampaign has up to 20 conditions that you ca select to create segmentation.
Pricing Plans ActiveCampaign vs Klaviyo
ActiveCampaign provides several pricing tiers:
- Lite: Starts at $15 per month, includes basic marketing automation and CRM functions for up to 500 contacts.
- Plus: starts at $49 per month, includes additional CRM features like landing pages, contact scoring, and deep data integrations.
- Pro: starts at $79 per month, this plan offers enhanced automation capabilities, predictive sending, and customer attribution reporting.
- Enterprise: starts at $145 per month, featuring custom domains, a dedicated account representative, and advanced reporting.
Klaviyo, meanwhile, offers pricing aligned more closely with e-commerce needs:
- Offers a free plan with 500 monthly email sends.
- Email: starts at $45 per month with 15,000 monthly email sends, includes Mobile push notification and personalization options.
- Email and SMS: $60 per month with 15,000 emails and 1250 max messages sent via SMS.
because AcitiveCampaign offers features to wider range of industry it seems more expensive than Klaviyo. If your goals are more E-commerce oriented, Klaviyo is the more cost effective solution for you.
Integration
ActiveCampaign has integration with over 960+ apps. CRM, transactional, E-commerce You name it. ActiveCampaign has every types of integration you may need for your business.
Klaviyo excels in integration with E-commerce platforms such as Shopify, Magento, and WooCommerce.
Pros and Cons of ActiveCampaign and Klaviyo
Klaviyo
Pros:
- E-commerce Focused
- Dynamic Product Recommendations
- Customizable Email Forms
- Has a free plan
Cons:
- Limited Landing Page Templates
- Complex Segmentation
ActiveCampaign
Pros:
- Extensive Integration
- Advanced Segmentation and CRM Integration
- Comprehensive Reporting
Cons:
- Higher Pricing
- Overwhelming Features
Ultimately, choosing between Klaviyo and ActiveCampaign depends on your specific requirements. If you are looking for more extensive features or tools that go beyond just e-commerce, you should choose ActiveCampaign. On the other hand, If you only require features for your e-commerce site, Klaviyo is a more cost-effective solution for you.
FAQ
Why is Klaviyo so popular?
Due to the easy integration with shopify , shopify users mostly uses klaviyo which makes it more popular in the realm of e-commerce. Their popularity also comes from their strong integration with other e-commerce platforms such as WooCommerce
Is ActiveCampaign a CRM?
Yes, ActiveCampaign is a CRM( Customer Relationship Platform)that combines email marketing, automation, sales automation, and CRM features. This allows businesses to manage customer interactions, track leads, and streamline communication, making it a comprehensive tool for marketing and sales teams.